[Date Prev][Date Next][Thread Prev][Thread Next][Author Index][Date Index][Thread Index]

[zzdev] Suggestions on couching zz in terms executives understand

While this is not, strictly speaking, a zz development
issue, I thought some of the links in this newsletter
describe issues and matters which might be good to 
think on if zz technology needs to be pitched to 
business people.  I approach them from the idea of
"Well, okay, how could zz technology help here, what
would make it different, better, a complementary tool
to what's there?"  

Obviously a full Xanadu would solve a lot of these 
"Who are these people?" problems immediately -- unless 
privacy screens were hardwired into it. I'm think of 
moving forward from here and now and how to adapt it
for a zz technology marketing campaign.

If there's another list which is better suited for
this kind of discussion, please do point me at it
and accept my apologies for doing the Off-topic
Newbie Thing.

 - Jan

On 7 May 2003 17:38:26 -0000, "eCRM Guide"
<reply-2079-1782-eff252f6ce@xxxxxxxxxxxxxxx> said:
> 
> ----------------------------------------------
> The eCRM Guide Newsletter
> Version 3.19 May 07, 2003
> http://www.ecrmguide.com/
> ----------------------------------------------
> 
> ___________________________ Sponsors ________________________________
>  
>                   This newsletter sponsored by:
>                    Jupiter Events / ClickZ.com
>                          Jupiter Webinars
> _____________________________________________________________________
> 
> 
> ************************************************************************
> 
> Get Noticed!
> Feature your customer relationship management product on the eCRM
> Guide Product Finder. Approved submissions will not only be displayed on
> eCRM Guide -- the definitive source for Customer Relationship Management
> Technology -- but will also be listed on the Internet Product Watch
> network. To be considered, go to
> http://ipw.internet.com/cgi-bin/ipwget.cgi?cgifunction=addproduct.
> 
> ************************************************************************
> 
> Contents
> 
> INSIGHTS:
> 1. It's My Birthday. Buy Me a Present. 
> 2. What Should You Measure? Part 1: E-Commerce Metrics
> 3. Targeted E-mail: A Case in Point
> 4. A Brand by Any Other Name 
> 5. Geotargeting: Why It Matters to Marketers
> 6. Hosted CRM Solution Delivers Quick Payback
> 
> eCRM NEWS:
> 1. LivePerson Reports Strong Growth in Q1
> 2. Welcome to Spam Week
> 3. RightNow Reports Another Quarter of Growth
> 4. iPhrase Adds Analytics
> 5. WebSideStory Connects Analytics with Enterprise Apps
> 6. Salesnet Takes SFA Offline With .NET
> 
> NEWEST ADDITIONS TO THE eCRM GUIDE PRODUCT FINDER:
> 1. PictureSez 
> 2. Dynamic Mail Communicator 
> 3. DialogueIQ 
> 4. IndeoCRM 
> 5. Web Response Grabber Business 
> 6. NetGeo 
> 
> eCRM REVIEWS:
> 1. Every Click Matters 
> 2. First Look: LaGarde's StoreFront 6.0 e-Business Software
> 
> LIST SUBSCRIBING AND UNSUBSCRIBING
> 
> 
> /-------------------------------------------------------------------\
>  
> ClickZ E-Mail Strategies Conference & Expo - May 19-20 - 
> New York City. E-Mail - The Internet's most powerful 
> application is now the dominant application for interactive 
> marketing. Attend this conference and in two intensive days get
> the marketing and production insight needed to launch effective 
> e-mail campaigns and the tools to measure your success. Register 
> today & save! http://www.jupiterevents.com/email/spring03/index.html
> 
> \--------------------------------------------------------------adv.-/
> 
> 
> ***************************************************************************
> 
> INSIGHTS:
> 1. It's My Birthday. Buy Me a Present. 
> Online gift services come in different guises. Which is best for your
> site? 
> http://www.ecrmguide.com/columns/article/0,,10383_2201361,00.html
> ------------------------------------------------------------
> 
> 2. What Should You Measure? Part 1: E-Commerce Metrics
> More data at our disposal, less time to make sense of it. How to tell
> which measurements
> are critical. Part one of a series.
> http://www.ecrmguide.com/columns/article/0,,10383_2197431,00.html
> ------------------------------------------------------------
> 
> 3. Targeted E-mail: A Case in Point
> When financial services provider Charles Schwab & Co. needed to create a
> high performance
> e-mail solution in order to send its clients customized e-mail, it chose
> Quris.
> http://www.ecrmguide.com/columns/article/0,,10383_2194431,00.html
> ------------------------------------------------------------
> 
> 4. A Brand by Any Other Name 
> I've grown accustomed to her face: Rebranding raises delicate customer
> issues.
> http://www.ecrmguide.com/columns/article/0,,10383_2195571,00.html
> ------------------------------------------------------------
> 
> 5. Geotargeting: Why It Matters to Marketers
> It's 9 a.m. Do you know where your users are?
> http://www.ecrmguide.com/columns/article/0,,10383_2191961,00.html
> ------------------------------------------------------------
> 
> 6. Hosted CRM Solution Delivers Quick Payback
> When a company grows rapidly through worldwide acquisition, tracking
> sales efforts can
> become difficult, especially if newly bought companies are using
> different SFA or CRM
> tools. Here's how one company streamlined its sales monitoring efforts by
> turning to a
> hosted solution. 
> http://www.ecrmguide.com/columns/article/0,,10383_2179351,00.html
> ------------------------------------------------------------
> 
> 
> ****************************************************************************
> 
> eCRM NEWS:
> 1. LivePerson Reports Strong Growth in Q1
> The New York-based ASP that offers real-time customer support services
> announced its
> revenue increased 38 percent in the first quarter.
> http://www.ecrmguide.com/news/article/0,,10382_2200701,00.html
> ------------------------------------------------------------
> 
> 2. Welcome to Spam Week
> Wacky stunts? Spammers in the slammer? Bounties on unscrupulous mass
> e-mailers? While the
> FTC listens, Congress talks tough.      
> -  Spam Becomes Public Enemy #1
> http://www.ecrmguide.com/news/article/0,,10382_2198011,00.html
> ------------------------------------------------------------
> 
> 3. RightNow Reports Another Quarter of Growth
> The customer service ASP reports continued growth, touts benefits of its
> hosted,
> multi-channel support service. 
> http://www.ecrmguide.com/news/article/0,,10382_2197991,00.html
> ------------------------------------------------------------
> 
> 4. iPhrase Adds Analytics
> The Cambridge, Mass., search specialist intros new software to help
> companies improve
> their Web site customer service sections.
> http://www.ecrmguide.com/news/article/0,,10382_2195421,00.html
> ------------------------------------------------------------
> 
> 5. WebSideStory Connects Analytics with Enterprise Apps
> HitBox Business Integration services is designed to let users integrate
> historical
> information into a hosted data warehouse
> http://www.ecrmguide.com/news/article/0,,10382_2192391,00.html
> ------------------------------------------------------------
> 
> 6. Salesnet Takes SFA Offline With .NET
> The Web-based sales force automation ASP announces offline version based
> on .NET framework
> and Microsoft SQL Server Desktop Edition, claims richer interface on the
> front end and
> more security and features on the back end.
> http://www.ecrmguide.com/news/article/0,,10382_2190171,00.html
> ------------------------------------------------------------
> 
> 
> /-------------------------------------------------------------------\
>  
> Don't miss ClickZ Weblog Business Strategies Conference & Expo 
> coming to New York City June 9-10. The first business-oriented 
> forum to address the recent emergence of Weblogs into the business 
> world and their rising importance as a medium of communication,
> this event will present trends & analyses, expert opinions, 
> case studies, and "how to" sessions that will help medium to 
> large enterprises add Weblogs into their business strategies. 
> http://www.jupiterevents.com/blog/spring03/index.html
> 
> \--------------------------------------------------------------adv.-/
> 
> 
> ****************************************************************************
> 
> eCRM GUIDE PRODUCTS FINDER
> 1. PictureSez 
> Web self service (eCRM) solution reduces customer care costs and
> increases usage by
> creating and hosting visual answers to frequently asked questions. 
> http://products.ecrmguide.com/e-business/crm/1051036276.html
> ------------------------------------------------------------
> 
> 2. Dynamic Mail Communicator 
> Create and manage permission-based bulk e-mail campaigns and newsletter
> distributions. 
> http://products.ecrmguide.com/e-business/emsp/1050018113.html
> ------------------------------------------------------------
> 
> 3. DialogueIQ 
> An eMarketing solution that gives marketers the option to create,
> execute, measure and
> improve dynamic and effective e-mail and Web communications to enhance
> customer
> relationships and improve retention.
> http://products.ecrmguide.com/e-business/emsp/1044961227.html
> ------------------------------------------------------------
> 
> 4. IndeoCRM 
> Web-based Customer Relationship Management (CRM) system designed for
> small and
> medium-sized businesses. The application tracks customer information,
> sales processes,
> tasks, attachments, and products. Plus it generates reports, and allows
> synchronization
> with remote users. 
> http://products.ecrmguide.com/e-business/crm/1049403119.html
> ------------------------------------------------------------
> 
> 5. Web Response Grabber Business 
> Capture customer responses from Web forms sent via e-mail directly into
> ACT!, GoldMine.,
> Outlook, Excel, Access.
> http://products.ecrmguide.com/e-business/crm/1049106183.html
> ------------------------------------------------------------
> 
> 6. NetGeo 
> Delivers detailed, realtime geographic information about your Web site
> visitors.
> http://products.ecrmguide.com/e-business/emsp/989359523.html
> ------------------------------------------------------------
> 
> 
> ****************************************************************************
> 
> eCRM REVIEWS:
> 1. Every Click Matters 
> NetIQ unleashes WebTrends Log Analyzer Series 8.0 for small and growing
> businesses, a set
> of powerful analytical tools that can help add insight into how customers
> perceive your
> online business. 
> http://www.ecrmguide.com/reviews/article/0,,4151_2112421,00.html
> ------------------------------------------------------------
> 
> 2. First Look: LaGarde's StoreFront 6.0 e-Business Software
> LaGarde announced the immediate availability of its StoreFront 6.0
> e-Business software.
> StoreFront is designed to offer a secure, sophisticated solution for
> small businesses to
> extend their business online with 'Amazon.com-like' Web stores - at a
> fraction of the cost
> to deploy and maintain.
> http://www.ecrmguide.com/reviews/article/0,,4151_1555521,00.html
> ------------------------------------------------------------
> 

[snip]

-- 
Jan Theodore Galkowski   (o°)                    
 codingwizard@xxxxxxxxxxxxxx
 http://www.algebraist.com/

 Anon,Tcl/Tk,gawk,ETL,SQL,
 ANSI C,Lua,SAS

 "Nature bats last." 
   -- Sheila O'Hara, 1989